Hi, I'm Joe.
Background
My creative experience spans through pharmaceutical advertising, health insurance, the liquor industry, non-profits, and e-commerce design. I have managed creative teams, worked directly and indirectly with copy writers, oversaw photo and video shoots, and managed internal and external budgets.
Experience
Senior Designer, ParetoHealth
10/20-Current
Hired as the art/creative side of a new marketing department for ParetoHealth. Oversaw a complete re-brand of the company, from ParetoHealth.com, office branding, to ensuring consistent brand application across 150+ assets.
Responsibilities included video and photo art direction, animation direction, presentation design, event design, and managing two off-site creative departments.
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Art Director, The Philadelphia Orchestra
09/13-09/19
Leading the development, design, and execution of the visual identity of
The Philadelphia Orchestra. This included digital advertising (social, app, and traditional web), print materials (brochures, direct mail, billboards, bus shelters, posters, bus wraps), video and photo shoot direction, and implementing a data asset management system.
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Senior Art Director, Cline, Davis and Mann
11/10-08/11
Conceptualized and executed print and web communications for companies including Gilead Sciences, Merck, and Novo Nordisk. Developed concepts and creative for product launches and new business pitches.
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Senior Web Designer, TrueAction (GSI)
05/10-10/10
Art directed and designed web sites and web collateral for Clarins, Modell’s Sporting Goods, Rockport, and Sports Authority.
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Web Designer, QVC Inc.
05/08-10/08
Conceptualized and designed graphics and layouts for QVC.com. Responsibilities included organizing and directing photo shoots, ensuring all brand standards were being met, and handling final layout design.
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Art Director, Roska Advertising
06/07-03/08
Conceptualized, directed, and designed print campaigns, direct mailings, and web sites for AAA, Actelion Pharmaceuticals, Bayer Healthcare, Nobel Learning Communities and Weight Watchers.
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Designer, SFGT
06/05-03/07
Designed ad layouts for A.E.S., Sunoco, The Philadelphia Auto Show, and Tylenol. Conceptualized and designed brand innovations for Diageo, Johnson & Johnson, Ortho-McNeil Pharmaceuticals, NASCAR, Sunoco, and Tylenol.
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